Ms. Johnstone works with the senior management team to lead the strategic development of National and its subsidiary’s comprehensive marketing, communications, and public relations program, supporting the company’s mission and client and partner expectations, while enhancing National and it’s subsidiary’s image and position in the marketplace.
Michelle is primarily responsible for leading the marketing team, overseeing corporate social responsibility brand standards, providing editorial design, production, and quality direction for National and its subsidiary’s publications, investor reports, and social media content.
Prior to joining National in 2013, Michelle was the Director of Marketing for the Mid-Atlantic Region of Transwestern, a third- party real estate firm specializing in office leasing, property management and investment sales. At Transwestern, Michelle directed marketing efforts for various service lines, focusing on branding and public relations. During her career, Michelle has held positions at Lincoln Property Company, Imagination Stage and the Council on Culture and Arts.
Ms. Johnstone received a Bachelor of Arts in Theatre with a minor in Communications from Florida State University, and she holds a Master of Business Administration from the University of North Carolina Kenan-Flagler Business School.