Philadelphia (November 27, 2017) – National Real Estate Development, LLC (“National Development”) today announced that ROOST Apartment Hotel, the high design extended stay concept, will operate 60 artfully furnished apartments at East Market, opening in August 2018. Designed by Morris Adjmi Architects, the ROOST brand, a concept that bridges a boutique hotel with apartment-style living, will welcome a new location for its weekly and monthly residents within this dynamic and growing city neighborhood. The East Market development, owned by National Real Estate Advisors, JOSS Realty Partners, Young Capital, LLC and SSH Real Estate, will mark the third location for ROOST Apartment Hotel, with two current locations operating in Rittenhouse and Midtown. This location will be situated in a new tower at 1199 Ludlow Street, which is being entirely designed by Adjmi, and will include a 27,000 square foot City Fitness as well as Iron Hill Brewery.
“East Market is a community tailored for how Philadelphians live today,” said Daniel Killinger, Managing Director, National Development. “With two residential towers, dynamic office space and exciting dining and retail partners coming together within this entire city block, East Market capitalizes on the energy of Midtown Village and a resurgent Chestnut Street to create a neighborhood that appeals to locals and travelers. We are creating a special sense of ‘place’ within Center City and there is no brand that better aligns with this goal than ROOST. With its 60 apartments coming to 1199 Ludlow Street, which is set to be topped off by the end of November, ROOST will play a key role in delivering both a modern design and a modern experience to its guests. We look forward to welcoming ROOST and its future guests to East Market next year.”
ROOST Apartment Hotel offers studio, one and two-bedroom and penthouse apartments with full-sized kitchens and modern appliances in a beautifully appointed space, which features contemporary furnishings, antique elements, custom lighting, and unique artwork. Featured amenities include a coffee concierge and in-apartment artisanal coffee program with La Colombe, a 24-hour concierge desk and on-site housekeeping and maintenance services. While Morris Adjmi Architects designed the interiors of the two current locations, the ROOST at East Market will be the first location at which the firm will oversee both the architecture and interior design.
“Our guests are often in a period of unique transition, so everything we do is designed to create the ideal environment that helps them feel comfortable and connected to the city,” said Randall Cook, CEO and Co-Founder of Method Co., which owns and manages ROOST Apartment Hotel. “We have been looking for a location east of Broad St. for the past few years to meet the demand from that side of town that we have not been able to serve from our other two locations. We’ve also been following the renaissance that is underway in Midtown Village for the past several years and we felt that East Market was the perfect location for us to put ourselves right in the middle of everything. East Market will provide the critical mass of residential, office and lifestyle choices that will enhance the already exciting neighborhood that Midtown Village has become over the past several years. Because of the proximity to top restaurants and shops within walking distance, convenient access to public transportation, the business district and historic landmarks, East Market is an ideal location for our third Philadelphia ROOST. Its emergent vibrancy captures the best of Philadelphia, and we have every confidence that this location will enhance our brand’s sense of belonging, respite and enlightenment that we offer to our guests.”
The East Market project, encompassing the full city block from Market to Chestnut and 11th to 12th Streets, will offer shopping and dining options with sophisticated apartments and contemporary workspaces designed respectively by BLT Architects and Morris Adjmi Architects. The growing list of retail and office tenants includes MOM’s Organic Market, Wawa, Design Center Philadelphia, and world-renowned architecture firm know for the iconic design of the Apple retail stores, Bohlin Cywinski Jackson. The Ludlow East Market, its first residential building, offers 322 units and began pre-leasing in November. An additional 240 apartment units will also be available in 1199 Ludlow Street.
About East Market
East Market, a pedestrian oriented development in the heart of Philadelphia, will revitalize an entire city block, from Market to Chestnut, 11th to 12thStreets. This mixed-used project will blend urban and artisanal shopping and dining experiences with contemporary work and living spaces. The project is owned by National Real Estate Advisors, LLC, an SEC-registered asset management advisor investing in major U.S. urban markets and subsidiary of the National Electrical Benefit Fund; Joss Realty Partners, a New York-based private real estate investment firm; Young Capital LLC, a Philadelphia-based real estate investment firm affiliated with Classic Management, Inc.; and SSH Real Estate, one of the largest privately held commercial real estate companies in the Greater Philadelphia Region. East Market is being developed by National Real Estate Development, LLC. For more information, please visit www.eastmarket.com or email email@example.com.
About ROOST Apartment Hotel
ROOST Apartment Hotel is a high-design extended stay hotel concept, conceptualized by Philadelphia based hospitality company, Method Co. – co founded by Randall Cook and David Grasso. ROOST blends the comfort and practicality of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for a long term stay. Designed by Morris Adjmi Architects, all ROOST apartments feature modern amenities, including fully equipped kitchens with coffee programs featuring La Colombe coffee, Bosch Washer & Dryers, Apple TVs, and beautifully appointment living spaces, featuring contemporary furnishings, antique elements, custom lighting, and unique artwork. The first location, ROOST Midtown, opened in 2015 and features 27 fully furnished apartments, and their second outpost, ROOST Rittenhouse followed in 2016, which features 27 apartments, a communal lobby, and forthcoming food and beverage venues coming in summer 2018 from well known Philadelphia Chef Chris Painter. ROOST will be expanding to Philadelphia’s East Market neighborhood in August 2018, and have plans to expand to markets outside of Philadelphia. www.myroost.com